Using WordPress to Power Your Digital Marketing
WordPress’ core capabilities and enormous ecosystem of plugins mean there’s not much you can’t do with a WordPress site these days.
But those tools aren’t a guarantee that your site will be a successful marketing tool.
If attracting more clients to your business is your goal, there are some basic rules you need to follow as you plan, design, and code your site. (If you’re a non-profit, most of these same techniques will apply to attracting donors, volunteers, and program participants.)
Join veteran marketer and digital strategist Andrew Schulkind for a peek at the rules and tools he and his team use to guide projects from the planning stages to launch and from launch to iterative improvements over time.
Topics covered will include:
• Marketing basics — audience definition, audience segmentation, branding, differentiation, message
• User experience — navigation, content hierarchy, perspective, automation
• Plugins and functionality — the tools you must use
• Administrative user experience — how to keep your site performing well over time
• Metrics and analytics — defining success, tracking progress
Q&A to follow.