Website development and hosting is getting more and more competitive. Website services like Wix and Square Space are putting downward pressure at the lower end of the market. The key to competing in this space is lowering the cost of delivery. Using WordPress, a page builder, a good website host, a few plugins and some …
Continue reading “WordPress Multisite Website as a Service (WAAS)”
If you provide design or development services using WordPress and are not also providing maintenance after launch, you’re leaving money on the table. But it’s about more than clicking update on your client’s behalf. In this talk, Allie looks at the basics provided in most maintenance packages, then explores how you can go above and …
Continue reading “Supercharging Your Maintenance Packages”
It is great that WordPress allows us to easily create websites and blogs, but most website owners want to make money with their websites by selling more products, getting more potential clients, and promoting their businesses more effectively. The problem is that most websites are not designed to engage their visitors or make money for …
Continue reading “How To Select and Design WordPress Themes To Increase Sales and Convert Visitors Into Customers”
Finding your Forte is a talk about how to create a startup in WordPress for modular online learning systems, partnering with great companies like Kodak and how our life experiences all helped to shape the mission and purpose of Forte Courses.
Using WordPress to Power Your Digital Marketing WordPress’ core capabilities and enormous ecosystem of plugins mean there’s not much you can’t do with a WordPress site these days. But those tools aren’t a guarantee that your site will be a successful marketing tool. If attracting more clients to your business is your goal, there are …
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Does this quote resonate with you… “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Given the amount of data available today, you need to know what marketing endeavors are working for your business. With this information, you will be able to focus the marketing budget toward …
Continue reading “Data-Driven Marketing with WordPress”
Are you using Yoast to it’s full potential? Join me as we create a fully-optimized page of a WordPress site. The group and I will collectively write content and design a page that will light up Yoast with 100% green lights. This is one of the simplest ways to ensure your on-page content is in …
Continue reading “SEO: Getting All Green in Yoast”
This talk is a guided explanation on different kind of events you can host for your customer base, how events can positively impact your brand, the basics to planning events for your business, and how marketing plays an integral role in the success of those events. Events facilitate face-to-face interaction with customers, helping them to …
Continue reading “How Events Can Grow & Maintain Your Client Base”
Help make the world a better place with WordPress. Assisting organizations that make this world a better place is highly inspiring and satisfying. But that can’t be the only reward when you give your professional best. In a nutshell: Birgit shares how to work with nonprofits and how to bring them into the best light …
Continue reading “WordPress for Nonprofits – Your Work for the Greater Good”
If you have a blog that is gaining traction or you want to launch one that’s designed for growth, this talk is for you! I’ll be sharing tips on how to build a blog that is prepared for success, including primers on: How to design your blog for maximum viewer retention How to boost your …
Continue reading “Next-Level Blogging: How to run your blog like a business”