One word determines if your employees simply work on a team or if they feel a part of a thriving community – CULTURE. Culture is everything! In this session, we will analyze the power of culture and how to fully utilize it on your team to build community! The success of my non-profit, REAL Women, Inc. on the volunteer side and the membership side is primarily because of the culture we have cultivated. We describe the importance of culture in a very unique way to help business owners decipher how it can be utilized to help team members connect and not just produce work. Attendees will be able to recognize the significance of culture in their specific present or future business context. Attendees will be able to identify their desired culture characteristics for their present or future business, based on the culture keys presented. Attendees will be able to design an action plan to implement their desired culture characteristics for their present or future business, based on the culture keys presented.