In this talk I will outline the story and learnings from building the Playlist block for the Gutenberg editor. We will explore the epic wins as well as epic failures in the pursuit of building a block. If you are learning Gutenberg or React and have hit road blocks in understanding the flow or data or tools available, this talk will clear the air on many of those issues. We’ll explore local development tools as well as design patterns used in block creation. If there is one takeaway I want from this talk, it is that Gutenberg is not scary.