Imagine a website that is getting 1000 users a day. Now imagine that about 50 of them are spending money on the site. You probably want to get more of the users that are spending money on the site but how do you know where these users are coming from? Maybe you know that all of them are coming from Twitter or Facebook but do you know which post or tweet refers the most people who actually convert to customers? Or, how do you know how many signed up to receive your lead magnet? This is where analytics comes in.
In this talk, we will discuss:
* How to see where your users are coming from
* What pages/posts your users most spend time on
* What actions your users do on your website
* What UTM codes are and how to use them
* How to see exactly which links in your marketing drives the most traffic and conversions
*And much more!
Whether you’re a full-fledged agency or a freelancer dipping your toe into for-profit WordPress development, the number one problem you’ll face is finding new customers.
This session focuses on simple things everyone can do to gain more prospects, expand opportunities with current clients, and grow your business. Whether you build websites on the side for a little extra income or are on a mission to be a digital powerhouse, you can learn something here. We’ll talk about hard stuff (like outbounding, lead magnets, and PPC) but mostly focus on easy stuff (like the RIGHT way to ask for a referral and how to get leads out of your blog).
Lead generation and business development is easy if you have a repeatable process in place. I’m happy to share the recipe I’ve developed over the years so you can put it to work for you.
You’ve made a few WordPress websites. You‚Äôre proud and excited about what you‚Äôve accomplished. You get a few website clients. Soon, the headaches begin, staying up till 3 AM looking for the perfect theme, adding 435 products to an online store since that you didn’t specify in your proposal. You make a different mistake with each new project and it dawns on you that you’re making 3 bucks an hour, building websites for clients – and it’s so much harder than you thought.
What’s happening is that you’re stuck in the dreaded Bermuda Triangle of web designer’s hell. You don’t what you don’t know and you can’t see any way through it.
I’m not clairvoyant, I just told you my story. And, in this presentation, I’ll share with you how I got through this and what it will take for you to learn to price, close, create, and deliver effective WordPress websites and sail on to a great career.”
Hiring an employee or a contractor is difficult, but even more so when you’ve never met! But in today’s digital age, meeting someone face-to-face isn’t a requirement for working together. I’ll lay out some of what I’ve learned successfully and unsuccessfully hiring remote team members and growing a team of 10+.
Have you ever wondered what happens when an automated system decides you’re evil? You wake up one morning to find an account closed or a system prohibited. All because a system didn’t understand the fine distinction between awareness and attacks. This is the tale of two automated reports that resulted in suspension from two of the largest services online: Amazon and Google.
Only one case had a happy ending.
This talk will look at the best practices for building and customizing themes and plugins for WooCommerce. We’ll talk about:
* Keeping template files up to date;
* Useful actions and filters;
* Custom solutions for unique eCommerce situations
Simple website security best practices that you can implement immediately for your own site and those of your clients.
Advice and examples on how to best present the importance of website security during the proposal, scope, and maintenance package stages to your clients, ensuring your maintenance plans offer what every website needs, and also presents an additional revenue stream opportunity for your business.
Building WordPress websites for clients, you’ve probably learned that offering (or requiring) monthly maintenance contracts is smart business. It’s likely you’re including core software, plugin and theme updates as part of your maintenance plan; ensuring a steady income stream you can rely on and helps with your financial forecasting. But are you including website security as part of your project proposal and scope?
The security of your client’s websites is often not a priority or is left till the end of a project (or sale?) as an optional add-on for the client to consider after going live. The value of a strong website security posture can be difficult to explain to clients, but when put in the context of their business and possible loss of revenue, it can become an integral part of your offering that separates you from the rest.
Learn how to write better code, add tests, coding standard and continuous integration (CI) support to your WordPress theme or plugin. Improve your developer workflow by automating all steps from writing to deploying your WordPress projects.
If you’ve ever wanted to build your own theme for WordPress, this is the session for you. We’re going to start from scratch and work our way up. This tutorial assumes HTML and CSS knowledge, though there is no level of PHP requirement. We’ll go through all of the core files needed for a theme; some supplemental features that can be added; and how themes should be structured for clients, public free release, and sales sites. We’ll also cover some tools that can help with your theme development.
An intro course to navigating the command line using bash and wp-cli. From simple to complicated, with examples!
Learning how navigate via cli/bash, how to improve efficiency by completing common (often time consuming tasks) via the command line and some useful code examples to understand how to write bash scripts.
