Subtitle: words – the foundation of creating compelling site copy
Abstract:
Selecting the right words is absolutely critical to a great user experience and the most impactful change you can make to your site copy. They are actually more important that proper grammatical punctuation and can elevate a conversation from mundane to exceptional, simply by making some carefully selections based upon the target audience.
Attendees will learn how to elevate their site copy, saying so much more by utilizing efficient terminology, impactful phraseology and concise language.