Using WordPress to Power Your Digital Marketing<\/p>\n\n\n\n
WordPress\u2019 core capabilities and enormous ecosystem of plugins mean there\u2019s not much you can\u2019t do with a WordPress site these days. <\/p>\n\n\n\n
But those tools aren\u2019t a guarantee that your site will be a successful marketing tool. <\/p>\n\n\n\n
If attracting more clients to your business is your goal, there are some basic rules you need to follow as you plan, design, and code your site. (If you\u2019re a non-profit, most of these same techniques will apply to attracting donors, volunteers, and program participants.) <\/p>\n\n\n\n
Join veteran marketer and digital strategist Andrew Schulkind for a peek at the rules and tools he and his team use to guide projects from the planning stages to launch and from launch to iterative improvements over time. <\/p>\n\n\n\n
Topics covered will include:<\/p>\n\n\n\n
\t\u2022\tMarketing basics \u2014 audience definition, audience segmentation, branding, differentiation, message
\n\t\u2022\tUser experience \u2014 navigation, content hierarchy, perspective, automation
\n\t\u2022\tPlugins and functionality \u2014 the tools you must use
\n\t\u2022\tAdministrative user experience \u2014 how to keep your site performing well over time
\n\t\u2022\tMetrics and analytics \u2014 defining success, tracking progress<\/p>\n\n\n\n
Q&A to follow. <\/p>\n","protected":false},"excerpt":{"rendered":"
Using WordPress to Power Your Digital Marketing WordPress\u2019 core capabilities and enormous ecosystem of plugins mean there\u2019s not much you can\u2019t do with a WordPress site these days. But those tools aren\u2019t a guarantee that your site will be a successful marketing tool. If attracting more clients to your business is your goal, there are … <\/p>\n