{"id":491,"date":"2019-08-09T17:52:46","date_gmt":"2019-08-09T21:52:46","guid":{"rendered":"https:\/\/2019.nyc.wordcamp.org\/?post_type=wcb_session&#038;p=491"},"modified":"2019-08-09T17:54:46","modified_gmt":"2019-08-09T21:54:46","slug":"proven-steps-to-make-any-wordpress-site-a-lead-generation-platform","status":"publish","type":"wcb_session","link":"https:\/\/nyc.wordcamp.org\/2019\/session\/proven-steps-to-make-any-wordpress-site-a-lead-generation-platform\/","title":{"rendered":"Proven Steps to Make any WordPress Site a Lead Generation Platform"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">WordPress theme designers and developers too often take an overly utilitarian perspective in designing and developing websites &#8211; form over function. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you stay here, you\u2019ll find yourself unable to charge premium rates for your services and probably facing a lot of frustrated customers that expect their websites to generate revenue. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this talk, I\u2019ll take WordPress professionals into the mind of the web visitors they should be serving. We\u2019ll discuss some basic, but very powerful UI\/UX patterns that consistently get customers dialing phone numbers and filling out web forms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We will walk through very specific design elements, functionality, and the plugins that should be used on every WordPress website that we build.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WordPress theme designers and developers too often take an overly utilitarian perspective in designing and developing websites &#8211; form over function. If you stay here, you\u2019ll find yourself unable to charge premium rates for your services and probably facing a lot of frustrated customers that expect their websites to generate revenue. In this talk, I\u2019ll &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/nyc.wordcamp.org\/2019\/session\/proven-steps-to-make-any-wordpress-site-a-lead-generation-platform\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Proven Steps to Make any WordPress Site a Lead Generation Platform&#8221;<\/span><\/a><\/p>\n","protected":false},"author":17060629,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1568483100,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[490],"footnotes":""},"session_track":[174547],"session_category":[1276271],"class_list":["post-491","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-1","wcb_session_category-development-and-coding","entry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paD4wJ-7V","session_date_time":{"date":"September 14, 2019","time":"1:45 pm"},"session_speakers":[{"id":"490","slug":"bill-rice","name":"Bill Rice","link":"https:\/\/nyc.wordcamp.org\/2019\/speaker\/bill-rice\/"}],"session_cats_rendered":"Development and Coding","_links":{"self":[{"href":"https:\/\/nyc.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nyc.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/nyc.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/nyc.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/491\/revisions"}],"predecessor-version":[{"id":96618,"href":"https:\/\/nyc.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/491\/revisions\/96618"}],"speakers":[{"embeddable":true,"href":"https:\/\/nyc.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/490"}],"author":[{"embeddable":true,"href":"https:\/\/nyc.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/billrice"}],"wp:attachment":[{"href":"https:\/\/nyc.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=491"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/nyc.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=491"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/nyc.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}