{"id":3318,"date":"2018-09-05T07:42:59","date_gmt":"2018-09-05T11:42:59","guid":{"rendered":"https:\/\/2018.nyc.wordcamp.org\/?post_type=wcb_session&#038;p=3318"},"modified":"2018-09-05T19:32:53","modified_gmt":"2018-09-05T23:32:53","slug":"foreign-market-penetration-techniques-how-to-sell-globally","status":"publish","type":"wcb_session","link":"https:\/\/nyc.wordcamp.org\/2018\/session\/foreign-market-penetration-techniques-how-to-sell-globally\/","title":{"rendered":"Foreign Market Penetration Techniques &#8211; How to Sell Globally"},"content":{"rendered":"<div>Market penetration is the first step some startups take towards business growth.\u00a0Perhaps, the most import component to consider is whether the time is right to attempt this. A dependable market penetration plan begins with identifying which of your WordPress products or services to focus on.\u00a0 This is intended to be a low-risk business growth strategy typically focused around increasing marketing and sales efforts, and sometimes even increasing your business locations.<\/div>\n<p><\/p>\n<div>I&#8217;ll cover a few important things for a WordPress developer in business to get started with including knowing the right time to localize your theme or plugin, how to prepare your WP directory listing in a foreign language, a pricing strategy and marketing channels in the foreign market. By the end of my session you&#8217;ll\u00a0walk away with several techniques and you will know four key\u00a0factors in developing a successful foreign market penetration strategy for your theme or plugin.<\/div>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Market penetration is the first step some startups take towards business growth.\u00a0Perhaps, the most import component to consider is whether the time is right to attempt this. A dependable market penetration plan begins with identifying which of your WordPress products or services to focus on.\u00a0 This is intended to be a low-risk business growth strategy &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/nyc.wordcamp.org\/2018\/session\/foreign-market-penetration-techniques-how-to-sell-globally\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Foreign Market Penetration Techniques &#8211; How to Sell Globally&#8221;<\/span><\/a><\/p>\n","protected":false},"author":14455838,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1537016400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[3316],"footnotes":""},"session_track":[1237512,174416],"session_category":[3558],"class_list":["post-3318","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-marketing-and-business","wcb_track-room-3","wcb_session_category-beginner"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9CHop-Rw","session_date_time":{"date":"September 15, 2018","time":"9:00 am"},"session_speakers":[{"id":"3316","slug":"alex-buran","name":"Alex Buran","link":"https:\/\/nyc.wordcamp.org\/2018\/speaker\/alex-buran\/"}],"session_cats_rendered":"Beginner","_links":{"self":[{"href":"https:\/\/nyc.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/3318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nyc.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/nyc.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/nyc.wordcamp.org\/2018\/wp-json\/wp\/v2\/users\/14455838"}],"version-history":[{"count":9,"href":"https:\/\/nyc.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/3318\/revisions"}],"predecessor-version":[{"id":3356,"href":"https:\/\/nyc.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/3318\/revisions\/3356"}],"speakers":[{"embeddable":true,"href":"https:\/\/nyc.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/3316"}],"wp:attachment":[{"href":"https:\/\/nyc.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=3318"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/nyc.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=3318"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/nyc.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=3318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}