{"id":809,"date":"2017-09-20T00:32:37","date_gmt":"2017-09-20T00:32:37","guid":{"rendered":"https:\/\/2017.nyc.wordcamp.org\/?post_type=wcb_session&#038;p=809"},"modified":"2017-10-20T02:08:58","modified_gmt":"2017-10-20T02:08:58","slug":"words","status":"publish","type":"wcb_session","link":"https:\/\/nyc.wordcamp.org\/2017\/session\/words\/","title":{"rendered":"words"},"content":{"rendered":"<p>Subtitle: words &#8211; the foundation of creating compelling site copy<\/p>\n<p>Abstract:<br \/>\nSelecting the right words is absolutely critical to a great user experience and the most impactful change you can make to your site copy. They are actually more important that proper grammatical punctuation and can elevate a conversation from mundane to exceptional, simply by making some carefully selections based upon the target audience.<\/p>\n<p>Attendees will learn how to elevate their site copy, saying so much more by utilizing efficient terminology, impactful phraseology and concise language.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Subtitle: words &#8211; the foundation of creating compelling site copy Abstract: Selecting the right words is absolutely critical to a great user experience and the most impactful change you can make to your site copy. They are actually more important that proper grammatical punctuation and can elevate a conversation from mundane to exceptional, simply by &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/nyc.wordcamp.org\/2017\/session\/words\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;words&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2571841,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1508691600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[808],"footnotes":""},"session_track":[1174136],"session_category":[],"class_list":["post-809","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-west-side"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p824IF-d3","session_date_time":{"date":"October 22, 2017","time":"5:00 pm"},"session_speakers":[{"id":"808","slug":"mikel-king","name":"Mikel King","link":"https:\/\/nyc.wordcamp.org\/2017\/speaker\/mikel-king\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/nyc.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nyc.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/nyc.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/nyc.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/809\/revisions"}],"predecessor-version":[{"id":1274,"href":"https:\/\/nyc.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/809\/revisions\/1274"}],"speakers":[{"embeddable":true,"href":"https:\/\/nyc.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/808"}],"author":[{"embeddable":true,"href":"https:\/\/nyc.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/vizkr"}],"wp:attachment":[{"href":"https:\/\/nyc.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=809"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/nyc.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=809"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/nyc.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}