{"id":585,"date":"2017-09-19T20:01:09","date_gmt":"2017-09-19T20:01:09","guid":{"rendered":"https:\/\/2017.nyc.wordcamp.org\/?post_type=wcb_session&p=585"},"modified":"2017-09-19T20:01:09","modified_gmt":"2017-09-19T20:01:09","slug":"dear-firstname-lastname-content-targeting-personalization-and-wordpress","status":"publish","type":"wcb_session","link":"https:\/\/nyc.wordcamp.org\/2017\/session\/dear-firstname-lastname-content-targeting-personalization-and-wordpress\/","title":{"rendered":"Dear Firstname Lastname: Content Targeting, Personalization, and WordPress"},"content":{"rendered":"

WordPress is the dominant CMS of the web, but still struggles to find acceptance in many Enterprises.<\/p>\n

One reason is the lack of clear paths for personalization and content targeting – features which are heavily promoted in platforms like Adobe Experience Manager and (especially) Sitecore’s Experience Platform.<\/p>\n

In this talk I’ll cover what personalization and content targeting are and multiple ways of achieving both using WordPress as the underlying CMS. We’ll also cover some of the dangers of personalization projects and ways they can go wrong.<\/p>\n","protected":false},"excerpt":{"rendered":"

WordPress is the dominant CMS of the web, but still struggles to find acceptance in many Enterprises. One reason is the lack of clear paths for personalization and content targeting – features which are heavily promoted in platforms like Adobe Experience Manager and (especially) Sitecore’s Experience Platform. In this talk I’ll cover what personalization and … <\/p>\n

Continue reading “Dear Firstname Lastname: Content Targeting, Personalization, and WordPress”<\/span><\/a><\/p>\n","protected":false},"author":258633,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1508578200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[584],"footnotes":""},"session_track":[1174136],"session_category":[],"class_list":["post-585","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-west-side"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p824IF-9r","session_date_time":{"date":"October 21, 2017","time":"9:30 am"},"session_speakers":[{"id":"584","slug":"john-eckman","name":"John Eckman","link":"https:\/\/nyc.wordcamp.org\/2017\/speaker\/john-eckman\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/nyc.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nyc.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/nyc.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/nyc.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/585\/revisions"}],"predecessor-version":[{"id":1222,"href":"https:\/\/nyc.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/585\/revisions\/1222"}],"speakers":[{"embeddable":true,"href":"https:\/\/nyc.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/584"}],"author":[{"embeddable":true,"href":"https:\/\/nyc.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/johneckman"}],"wp:attachment":[{"href":"https:\/\/nyc.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=585"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/nyc.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=585"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/nyc.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}