Web agency designers and developers sometimes fall into a pattern of thinking of the client as a necessary evil to be tolerated at a distance: “this job would be great if only I didn’t have to deal with clients.” At best, this way of thinking prevents productive collaboration – at its worst, it can translate into combative relationships that ruin the project for vendor and client alike.
Drawing on real client experiences and memes from popular culture, I’ll cover everything from how to establish and maintain diplomatic relations with clients to how to right client relationships gone awry and when to break ties and walk away.