This session will be a deep dive into how color is implemented in web design. We’ll cover the details of what exactly websafe, HEX, RGB, and HSL values are and then delve into different ways we should consider color when designing and developing for the web. What should you do when a client gives you only CMYK or Pantone brand colors to work with? What colors lead to the highest conversion rates? How does color impact accessibility? We’ll talk about these considerations and more as we discuss the details of the color choices we’re making on the web.