{"id":7,"date":"2015-03-03T20:20:09","date_gmt":"2015-03-03T20:20:09","guid":{"rendered":"https:\/\/2015.nyc.wordcamp.org\/sessions\/"},"modified":"2015-09-18T12:04:18","modified_gmt":"2015-09-18T16:04:18","slug":"sessions","status":"publish","type":"page","link":"https:\/\/nyc.wordcamp.org\/2015\/sessions\/","title":{"rendered":"Sessions"},"content":{"rendered":"<p><em>Organizers note:<\/em> You can enter content for this page in the Sessions menu item in the sidebar.<\/p>\n\n\t<div class=\"wcorg-sessions\">\n\t\t\n\t\t\t<div id=\"wcorg-session-1942\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tYour Website Is Killing Your Business\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-kathy-argyros\">Kathy Argyros<\/a> in Manhattan.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/f2062ef170898e1c0e563a821ccbcf0c2c03cb6611cbff31ebfd8c1ba3367438?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">Join this marketing seminar to gain a clear understanding of the must-have tactics to successfully build a website that builds business.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">A bad website can kill a business. Outdated technology, confusing navigation and poor content are just a few reasons why websites fail.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If done right, a website is a lean, mean, lead-generation machine.\u00a0 If done wrong, you\u2019re losing more than 50% of potential customers.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Attendees will learn how to:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">design for new web standards leveraging WordPress templates<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">attain results for your business goals, while differentiating yourself from your competition<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">develop robust, targeted content while leveraging WordPress plug-ins and SEO<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">create strategies to capture qualified leads and build a marketing database<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Whether you\u2019re a web developer, designer or business owner, this is your opportunity to crush your competition!\u00a0<\/span><\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-2051\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tWP-CLI: Save Time By Managing WordPress from the Command Line\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-shawn-hooper\">Shawn Hooper<\/a> in Brooklyn.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e6b86a4cfc44ecc7855cb85c5302f8b3a0bd7bd482bfadb367fbb8bba65124ca?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>WP-CLI is a set of command line tools for managing your WordPress site. It allows you to perform many tasks much quicker than you would be able to by other means. In this session, I will teach you how to get WP-CLI running, and show some of my favorite time saving features. Once you\u2019ve started using WP-CLI, you\u2019ll wonder how you ever lived without it! This talk is appropriate for developers, designers and server administrators of all skill levels.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-2059\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tWP-CLI\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-terell-moore\">Terell Moore<\/a> in Queens.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/1134e0b2fc01d1a8d760182818087a49fe960172c4b389d213e2a85826cd097f?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Work faster, not harder. You&#8217;ve probably heard of WP-CLI, but do you know everything you can do with it?<\/p>\n<p>We\u2019re going to take a deep dive into WP-CLI, from installation, to configuration and automation of your common WordPress maintenance tasks. It&#8217;s you don&#8217;t want to miss this!<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-2002\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tWordPress, YOUR World, YOUR Data\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-jack-reichert\">Jack Reichert<\/a> in Brooklyn.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/ccc2996320c60ca705d464674222cdc09d62fee7949ed88f0c48ffb602132181?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Too many companies provide social services for \u201cfree,\u201d quite literally banking on your data. WordPress is unique in that it charges (quite minimally) for the services it provides, and you own your data. I will explore various tools and paradigms \u2014 existing, and in the works \u2014 to develop and leverage your WordPress site as a central hub for your social data.<\/p>\n<p>Presentation:\u00a0<a href=\"http:\/\/www.jackreichert.com\/2015\/10\/31\/wordpress-your-world-your-data-slides\/\" target=\"_blank\">http:\/\/www.jackreichert.com\/2015\/10\/31\/wordpress-your-world-your-data-slides\/<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-1983\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tWordPress Hooks, Actions and Filters Oh My!\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-david-laietta\">David Laietta<\/a> in Queens.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/b0c98613d21ef8a3d484c21c40270582abbe2d91ae279dcaf171d4845de01802?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>If you\u2019re starting out with WordPress development, or plan to build your own themes and plugins, hooks are going to be very important. Even if you just want to make changes to existing themes, knowing all of the actions and filters available to you and how to use them can speed up development time and let you do things that you can\u2019t by editing templates alone.<\/p>\n<p>This talk will introduce you to WordPress actions, filters and hooks. We\u2019ll cover what they are, how to use them and a few examples in action. Get ready to get more out of your site by powering up your themes and plugins with hook magic!<\/p>\n<p>Presentation:\u00a0<a href=\"http:\/\/obm.io\/wcnyc2015\" target=\"_blank\">http:\/\/obm.io\/wcnyc2015<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-2177\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tWordPress for Government\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-cameron-barrett\">Cameron Barrett<\/a> in Bronx.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/0136829e9ee36783101589f0793eda25fc261a117d2e0acc6bf82794304f8c98?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<div>WordPress has been making great inroads into government agencies, pubic school districts and military institutions. This session will cover the business case(s) why WordPress should be considered and wholeheartedly embraced by those organizations that are spending taxpayer money. Case studies will include a large public school system and the U.S. Army.<\/div>\n<div><\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-2049\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tWordPress Accessibility &#8211; the fundamentals of Web Accessibility\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-jordan-quintal\">Jordan Quintal<\/a> in Brooklyn.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/99170c4113fa11ad7944bddc9d0737c746534ca69d671cc6b7b7e2a361944182?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>The focus of my presentation will be on WordPress and website accessibility; from a front-end perspective. First, I will explain what web accessibility is and why it is important. To continue, I will discuss AODA and Section 508 regulations for Canada and the United States. Then, I will go over some key WCAG 2.0 compliancy requirements a developer will need to ensure the websites they develop are fully accessible. From there, I will showcase a few web accessibility tools, then some WordPress accessibility plugins; followed by a quick demonstration on how to evaluate a website&#8217;s accessibility.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-1963\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tWordPress 4.4 and Beyond\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-scott-taylor\">Scott Taylor<\/a> in Queens.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/d030a8052af765bccedb1601d849a0fb1d30732429707c89a81fab4db419c4ee?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>4.4 is going to be an exciting release. This talk will give a first-hand account of the development process, changes and future changes planned for core, and a preview of all of the exciting things in the release.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-2000\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tWhen Stealing is Good: How to become better at your craft\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-sara-cannon\">Sara Cannon<\/a> in Brooklyn.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/30e31963cb4dde3799fd96f608868a9dae7692e081eb6e514876d6327744e6e1?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<div id=\"mb-reply\" class=\"\">In art class we were taught to copy the masters such as Da Vinci, Van Gough, and Caravaggio. This taught us skills like technique, form, &amp; contrast. The same principle applies to learning any skill &#8211; steal from the masters and learn from it.<\/div>\n<div class=\"\"><\/div>\n<div class=\"\">In this design-focused talk, we\u2019re going to explore a few methods of sharpening our skills and intuition.\u00a0 Design, code, &amp; user experience can all be improved when we take a deeper look into successful implementations. We\u2019ll analyze some methods and steal a few things along the way &#8211; learning how to truly make it our own.<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-2004\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tWar Room Collaboration Across the Internet Canyon\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-anthony-d-paul\">Anthony D Paul<\/a> in Brooklyn.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/8b366e698edf6accbc08d9536fbb52a351d53bf396a16d92784f6fe358aaa67c?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Working remotely can feel creatively isolating. Switching from a brick-and-mortar agency, to pants-optional sounds awesome\u2014but if you\u2019re accustomed to joining a coworker at the whiteboard, to hammer out a UI concept over marker fumes, you\u2019ll agree the back and forth in GitHub\/Slack channels doesn\u2019t cut it.<\/p>\n<p>In this talk, I\u2019ll share how our work-from-home team overcomes technical and social hurdles, to mirror natural, in-person creative ideation (sketching, wireframing, etc.) with a mashup of hardware and cloud tools. This talk is best for teams allowing or considering telework, as well as freelancers who want to impress their clients.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-1967\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tVetting and Choosing Premium Themes\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-lara-schenck\">Lara Schenck<\/a> in Manhattan.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/7879b820279828b7c685cb7d8ff28a5467bc8d5086f0e97d5a60b795942a57cc?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<div class=\"\">A\u00a0slow\u00a0website\u00a0has\u00a0serious\u00a0business\u00a0impacts.\u00a0Period.\u00a040%\u00a0of\u00a0mobile\u00a0users\u00a0abandon\u00a0a\u00a0page\u00a0that\u00a0takes\u00a0<a class=\"\" href=\"http:\/\/bit.ly\/1LB87ve\">more\u00a0than\u00a0three\u00a0seconds\u00a0to\u00a0load<\/a>. Many &#8220;Creative Responsive Multi-Purpose&#8221; themes\u00a0are\u00a0beautiful\u00a0and\u00a0flashy\u00a0with\u00a0their\u00a0demo\u00a0content,\u00a0but\u00a0have\u00a0speed\u00a0indexes\u00a0of\u00a0more\u00a0than\u00a050 times*\u00a0<a class=\"\" href=\"http:\/\/bit.ly\/1g8GH44\">what\u00a0is\u00a0recommended<\/a>. How can you tell good themes from bad ones without buying them? Never fear! There are several ways to vet a theme before shelling out the cash.<\/div>\n<div class=\"\"><\/div>\n<div class=\"\">In this talk, we&#8217;ll cover strategies for evaluating themes&#8217; code quality and performance, and creating healthy, content-oriented websites. In many ways,\u00a0this is\u00a0a\u00a0call\u00a0to\u00a0action\u00a0to\u00a0the\u00a0WordPress\u00a0end\u00a0user\u00a0community: let\u2019s\u00a0shift\u00a0our\u00a0values\u00a0from\u00a0flashy\u00a0effects\u00a0to\u00a0rock-solid content\u00a0and\u00a0fast\u00a0websites. Scroll-jacking\u00a0and\u00a0parallax\u00a0are\u00a0over!<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-2157\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tUsing WordPress to Bridge Digital Divides\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-josepha-haden\">Josepha Haden<\/a> in Bronx.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/f00b785fdeb4b944132fd9f871e7524c5fbc50f6cd5cb41a97754d78e36a0adb?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Josepha will take a brief look at the Digital Divide as it stands today and what current technological trends mean for it in the future. The talk will mainly be focused on what it takes to be literate in the digital landscape our students find themselves in and how WordPress can be used to build and perfect those skills.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-1975\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tTypography, Web Fonts, and Your Site\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-jennifer-ecker\">Jennifer Ecker<\/a> in Brooklyn.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/0450c7c7611401b2ed4b521cacbad063f866061631a0546bea198738db9a7637?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Let\u2019s talk type! We\u2019ll take a look at the importance of typography in design, as well as some basic best practices. You\u2019ll learn about a few of the top font services as well as methods and tools for implementing the right font for your WordPress site. Whether you prefer to work with a plugin, change your theme options, or manually edit your theme, you\u2019ll walk away knowing a few ways to add shiny new fonts to your site. This talk will be useful for anyone wanting to learn how typography can improve their site, and designers who are unsure how to implement custom web fonts.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-1977\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tThemes That Make You Go Hmm:  Theme Strategies for Designers\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-elana-rudick\">Elana Rudick<\/a> in Brooklyn.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/688def4fea03c8268705566cfa1c7758af473825d7f5d6fbe22ab79f681e0f22?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>If you want to make money designing WordPress sites, it\u2019s crucial to know when to go custom and when to stick with a ready-made solution. In this session geared to designers looking to make profitable WordPress websites, learn how to assess when to use a premade theme, how to pick the right one, and when to start from scratch.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-2061\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tThe Infuriating Four: The 4 Most-common WordPress Site Problems (and How to Avoid Them)\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-rami-abraham\">Rami Abraham<\/a> in Manhattan.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e53a169728eafab2616ee84981b826e296998952f05740e09ddb44db2eabaf70?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<div class=\"\">\n<div class=\"\">Rami Abraham, developer lead at Maintainn, a WordPress support and maintenance company, provides a look at the four most common issues seen on WordPress sites, across thousands of WordPress installations.<\/div>\n<div class=\"\"><\/div>\n<div class=\"\">An additional analysis of the 1,500 most recent support tickets received by Maintainn helps further illustrate why these issues occur over and over.<\/div>\n<div class=\"\"><\/div>\n<div class=\"\">Quantitative analysis on this data showed a significant recurrence of four &#8220;top&#8221; issues. Thankfully, they&#8217;re easy to resolve if you know what to look for &#8211; even if you&#8217;re not a programmer.<\/div>\n<div class=\"\"><\/div>\n<div class=\"\">Attendees will hopefully leave with a better understanding of how to identify these four issues early, and resolve them when they do occur.<\/div>\n<div class=\"\"><\/div>\n<div class=\"\">This is explicitly not a code-heavy session (although\u00a0<i class=\"\">is<\/i>\u00a0recommended for any developer getting started with WordPress), as the goal is for\u00a0<i class=\"\">any<\/i>\u00a0attendee to be able to identify these issues when they arise on their WordPress sites.<\/div>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-1971\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tThe Enterprise Disconnect: WordPress and the Complexity of Simplicity\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-john-eckman\">John Eckman<\/a> in Bronx.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/dd08fb3546ab8f1bf0c2b5b1aa07b2a981790af54c37b71777d12c010b776759?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Inside the WordPress community, we often celebrate the data point that 24% of the web runs WordPress. But there&#8217;s a significant portion of the CMS market where the power of WordPress is poorly understood: the Enterprise market.<\/p>\n<p>The Enterprise market still sees (in large part) WordPress as a &#8220;blogging platform&#8221; or only sees WP as an option for &#8220;simple&#8221; use cases.<\/p>\n<p>This talk focuses on how we can better address that market and show the true power of WordPress&#8217; focus on simplicity (of experience) even in contexts where complexity (of implementation) is required.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-2006\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tTest-Driven Rewrite Rules\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-matthew-boynes\">Matthew Boynes<\/a> in Queens.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/8a0a60ebcffdb5c6d40c8729d59b7c0eb1f8ebd33cdd2265e0e2f13ab0d7fccd?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Rewrite rules are a thorn in many WordPress developers\u2019 sides. In this session, we\u2019ll discuss a simple way to add automated testing for your rewrite rules to help speed up your development and allow you to deploy your custom rules with confidence and peace of mind.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-2011\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tShared Terms of Endearment: An Annotated History of the WordPress Taxonomy Component\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-boone-gorges\">Boone Gorges<\/a> in Queens.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e838cb56dd0d5bc3e35fb23e5df1ec2a820923b023fdebfb39cef5ba2b9cc95d?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>The headline feature of <a href=\"https:\/\/wordpress.org\/news\/2007\/09\/wordpress-23\/\">WordPress 2.3<\/a> was what Matt called &#8220;native tagging support&#8221;. The taxonomy architecture that supported tags in WP 2.3 &#8211; an abstraction of the old Category functionality &#8211; is a critical component of how WordPress turned from a blogging platform to the more generalized content management system that it is today.<\/p>\n<p>But this evolution has not always been smooth sailing. There was significant debate over how (and whether) WordPress&#8217;s general taxonomy framework should work. And the database schema that ultimately shipped in version 2.3 had technical ramifications that took several years to become fully apparent.<\/p>\n<p>A close look at these problems, and how the WordPress team is addressing them, contains some useful lessons on how WP deals with breaking changes, the importance of unit tests and developer documentation, and how to weigh backward compatibility against future platform growth.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-1947\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tSEO for WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-melissa-cahill\">Melissa Cahill<\/a> in Manhattan.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/dc9de29bd15d3285d3eb7a9af4103c5658ebd7b2a6e00c45c7072743482a26c2?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>This is an update of a presentation I gave at WordCamp NYC in 2012. It provides an overview of what SEO is (and what it is not), best practices for business website owners and bloggers who want to do their own SEO, and advice for how to select an SEO vendor for those who don&#8217;t. Covers on-site, organic SEO using the All in One SEO plugin<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-1979\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tProviding Inline Help for a Great User Experience\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-steve-bruner\">Steve Bruner<\/a> in Queens.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/cbec38cfcfaae5361d6c54ac9a013813b3938cde8dc9af29d6107ae282df0d6a?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Whether you\u2019re creating a theme or plugin for distribution on <a href=\"http:\/\/WordPress.org\">WordPress.org<\/a>, or writing code for a client, you need to provide a great experience for the users who install your code.<\/p>\n<p>Your added functionality usually means additional Settings, Post Types, Taxonomies, Custom Fields and overall Workflow. Don\u2019t make users struggle to look for your settings page, or become confused and frustrated when trying to fill in fields for a custom post type. Provide them with inline help, where and when they need it<\/p>\n<p>In this session you will learn how to limit support tickets, emails and general user frustration, by creating<\/p>\n<p>-Dismissible admin notices.<\/p>\n<p>-Pointers<\/p>\n<p>-Help tabs<\/p>\n<p>-Custom fields with inline help.<\/p>\n<p>-Step by Step settings pages.<\/p>\n<p>and much more.<\/p>\n<p>Presentation:\u00a0<a href=\"http:\/\/www.slideshare.net\/piklist\/piklist-providing-inline-help-for-a-great-user-experience\" target=\"_blank\">http:\/\/www.slideshare.net\/piklist\/piklist-providing-inline-help-for-a-great-user-experience<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-1995\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tProductize your WordPress service\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-jason-resnick\">Jason Resnick<\/a> in Bronx.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/6dab3a6a7aff6aad72d11c66a89c513365e87154b243fe02db0321d639d1108c?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<div class=\"\">Want to get off hourly billing?\u00a0 Is your income tied to the current project you are working on?\u00a0 Is your work completely custom for each and every client?\u00a0 If the answer to all these are &#8216;yes&#8217; then I can show you how you can pivot your current project based business model into a recurring based business model.<\/div>\n<p class=\"p2\">Follow along as I explain how I managed to pivot my WordPress development business from being an hourly\/project-based WordPress developer with a plate full of different clients and projects to one with exclusive clients who all go through the same funnel and process month over month.<\/p>\n<p class=\"p2\">Some items that we&#8217;re going to discuss is how to evaluate the parts of your business that can be automated so that you can concentrate on making sure the custom aspects are top notch, having the &#8220;hard&#8221; conversations with clients, and being the farmer rather than the hunter.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-1990\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tMultilingual Content and WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-alexandre-simard\">Alexandre Simard<\/a>, <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-elise-desaulniers\">\u00c9lise Desaulniers<\/a> in Manhattan.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/17dfe3fe5f45311cf96eb9801b20c79bff738307afc0ae962da5c950a0cb55d7?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/1aad3674859057c86343b5b73adeefddcdba460a983c9f2c364038bf758aab01?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>WordPress itself is available in more than 50 languages. If your language happens to be English or Mandarin, your content will be accessible to about one quarter of the world population. If\u00a0you want to reach a larger audience, you will need to publish in multiple languages. How does WordPress fare in this case? Spoiler alert: not so well.<br class=\"\" \/><br class=\"\" \/>In this talk, we will outline the best practices involved in creating a multilingual site, then we will walk you through the benefits, drawbacks and pitfalls of current approaches to multilingual\u00a0content with WordPress. Yes, we have (pretty much) tried them all. We hope that by the end of our talk, you will feel at ease if multilingual projects come your way.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-2057\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tMore Core Functions You (Maybe) Don\u2019t Know Exist\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-nicole-arnold\">Nicole Arnold<\/a> in Queens.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/8c5b2ec2820d2c97363f0243716b5de8f16ef7473188327370fd5f1416991490?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>The WordPress codebase contains thousands of functions, including many hidden gems that are often overlooked, virtually unknown, or just not talked about. We\u2019ll cover a variety of WordPress core functions that you may not know exist. Regardless of your experience as a developer, you\u2019ll learn a variety of new gems you can use every day. If you\u2019ve enjoyed the \u201cCore Functions You (Maybe) Don\u2019t Know Exist\u201d sessions in the past, come back to explore even more new functions.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-1961\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tModernizing WordPress Search with Elasticsearch\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-taylor-lovett\">Taylor Lovett<\/a> in Queens.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/170b77abcf250a1bce5559112f51d1a860595be159c54da9d7f716911d988c35?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>WordPress search is notoriously lacking. Why? MySQL is not search optimized. Elasticsearch is a scalable database that when coupled with WordPress produces extremely powerful results. This talk will cover what Elasticsearch is, why it&#8217;s important, and integrating it with a WordPress website using a 10up open source plugin called ElasticPress. ElasticPress has become increasingly popular in the WordPress community even being leveraged by popular hosting companies such as WP Engine.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-1997\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tMake The Logo Bigger: Becoming The Client Your Developer Loves\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-michelle-schulp\">Michelle Schulp<\/a> in Bronx.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/697bb84510ac2d251dcdbc8edf491d2630f090946125b93824b65d55b89c4812?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>No matter who you are, everyone seems to need a website, and that often means hiring a designer, developer, or agency to do some work for you. But how do you communicate about something that is outside your realm of experience, much less help direct the project to suit your business? That&#8217;s why you hired sometone, after all! We&#8217;ll unmask the &#8220;magic&#8221; of web design and learn to ask constructive questions, give useful feedback, and develop a collaborative relationship that will benefit both of your businesses.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-1969\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tLessons from Science Fiction and Fantasy We Can Use in Creating Websites\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-aaron-jorbin\">Aaron Jorbin<\/a> in Manhattan.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/323cf209e19dd825678e9ccc51bc3f745f96571f1c68af26ae7955c1fa9ad1f2?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Science Fiction and Fantasy can teach web creators many valuable lessons. From seeing how Daleks with too narrow of a goal always fail to understanding the Klingons value of honor, to hundreds of other we can become better web creators by borrowing lessons from Science Fiction and Fantasy.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-2161\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tIntro to the Command Line for Designers\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-lauren-pittenger\">Lauren Pittenger<\/a> in Brooklyn.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/d3fe859e640305de05e9ed0297075292269e723acbe7ec5b84c663f60bec1d39?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Do you walk the line between designer and developer? Are you more comfortable using a Graphical User Interface (GUI) and find the black screen that is the command line a bit intimidating? This session will look at some of the basic commands needed to get comfortable using the command line. Though designers may need the command line for little more than version control or compiling SASS, having a basic understanding of the command line can help speed up your workflow.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-2167\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tInformation Architecture Panel\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-taylor-mccaslin\">Taylor McCaslin<\/a>, <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-matt-johnson\">Matt Johnson<\/a>, <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-becky-davis\">Becky Davis<\/a>, <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-marguerite-halley\">Marguerite Halley<\/a> in Brooklyn.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/5c1c61eaa7f4b0bd6a5304163f1d84ff877804e7dfb12f6b7c2ff87a333aa618?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/56f1080736aee0114f6422eb39cf06c7771c681179647a4a7c23ab293ac6a27b?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/826b726caa985957e90ef7c9532a21da84229e5f636daeb3ce1764f230dac2a9?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e80536210c51f07aa08a462e9285d63ff51579d630d66f8800fefbc4049ed77c?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Custom post types, post formats, taxonomies, meta fields, menus, sidebars, categories, tags, related posts, and the upcoming WordPress API. There are so many things to consider when building with WordPress. At the end of the day, you just care about making it easy for your visitors to find what they are looking for. That\u2019s what Information Architecture is all about.<\/p>\n<p>During this panel we will openly discuss content structure, content strategy, content discovery, development tips, and end with an audience Q&amp;A. We will help you make sense of all the things you have to consider when setting up or improving your site\u2019s Information Architecture, and share some of the secrets and pro-tips that we have found work well.<\/p>\n<p>This session will have something for everyone, and you\u2019ll leave with actionable items to help you structure your site so visitors more easily find what they are looking for.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-2047\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tImmaculate Consternation\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-alex-vasquez\">Alex Vasquez<\/a>.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/d0c736f01ecbb2bf63e1f091c098f47733a3d387182ce3e54278a6bd50fa2287?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>I just gave this talk at WordCamp OC and was surprised by the response to it so I figured I might try to give it again.<\/p>\n<p>I talk about stress, anxiety and self-doubt that I personally and many freelancers, business owners and everyone can feel in our Open Source community. We are harsh on ourselves when we don&#8217;t kill it like Pippin, or build a world-renown agency like 10up within our first few years of opening our doors. I talk about my journey, the mental toll it&#8217;s taken and how I&#8217;ve tried to cope.<\/p>\n<p>I don&#8217;t have the answers, but I know it&#8217;s something we should be talking about more, yet so few of us do.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-2179\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tImmaculate Consternation\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-alex-vasquez\">Alex Vasquez<\/a> in Bronx.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/d0c736f01ecbb2bf63e1f091c098f47733a3d387182ce3e54278a6bd50fa2287?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>I&#8217;ll talk about stress, anxiety and self-doubt that I personally and many freelancers, business owners and everyone can feel in our Open Source community. We are harsh on ourselves when we don&#8217;t kill it like Pippin, or build a world-renown agency like 10up within our first few years of opening our doors. I talk about my journey, the mental toll it&#8217;s taken and how I&#8217;ve tried to cope.<\/p>\n<p>I don&#8217;t have the answers, but I know it&#8217;s something we should be talking about more, yet so few of us do.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-2099\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tHTTPS and YOU\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-eric-andrew-lewis\">Eric Andrew Lewis<\/a> in Manhattan.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo avatar-default' height='100' width='100' \/>\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">What exactly is HTTPS, how does it work, and what kind of security does it offer?\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If you haven&#8217;t heard of HTTPS, your website is probably sending (and receiving) web content to users over HTTP, an insecure protocol. This is not good. You are exposing your user credentials to nefarious middle-men when logging into wp-admin.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">HTTPS is The Way Forward\u2122 for the web, as various web leaders are penalizing sites that still serve over HTTP. Search Engines are ranking insecure sites lower in search results. Browsers are limiting capabilities and stripping away features from sites serving HTTP.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">This talk will focus on what HTTPS is from the very ground up, and some direction on how to set it up for your site.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>Eric will also be available at the Happiness Bar during the day if you want hands-on help migrating your site to HTTPS.<\/i><\/span><\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-2064\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tGone in 900 Seconds\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-tom-ransom\">Tom Ransom<\/a> in Bronx.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/c06653a8ccc6a09d191a8dd88cbf408957a916222a17d7a047f0dd7ea577be9f?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>You can stand in line at the store or stand in line online to get your hands on this &#8220;hot&#8221; New York pastry. This session will discuss the lessons learned in building an ecommerce site for James Beard Award-winning Chef Dominique Ansel&#8217;s Cronut. Learn how WordPress stands up to the crowds when we sell out of hundreds of pastries within 15 minutes every Monday morning. We&#8217;ll discuss things to consider when planning an ecommerce site and things we failed to consider until we were faced with overwhelming demand.<\/p>\n<p>Presentation:\u00a0<a href=\"http:\/\/bitly.com\/gonein600\" target=\"_blank\">http:\/\/bitly.com\/gonein600<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-1949\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tGet your WordPress Site in Shape &#8211; a Case Study\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-hristo-pandjarov\">Hristo Pandjarov<\/a> in Bronx.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/2eab0539b56682185ba7c2c584226c28b46fe5b691ee2007f9186154c02f2127?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>A live case on how I improved the website of a big interior design company. The site had great content but suffered from serious performance and structural issues resulting in slow loading time (more than 6 seconds for the index page). This was caused by excessive server resources consumption and after I analyzed the problems I managed to turn it into a perfectly optimized website.<\/p>\n<p>This talk will cover:<\/p>\n<ul>\n<li>Problems with switching hosting providers &#8211; the challenges we faced when migrating a site with more than 16,000 images from one hosting company to another<\/li>\n<li>Proper WordPress URL and SEO site structure &#8211; how to handle problems with non-UTF8 URLs, managing redirections, bulk redirections and more.<\/li>\n<li>Identifying and prioritising your site performance issues &#8211; how to analyze what has to be done both in terms of content and technology.<\/li>\n<li>Plugins clean-up &#8211; how to clear the mess created by old translation plugins, galleries, stat modules and more.<\/li>\n<li>Switching themes &#8211; possible issues you can face when switching themes on an existing site.<\/li>\n<li>Speed and usability benchmark &#8211; testing your changes is crucial for the process &#8211; here&#8217;s how to do it in the best possible way<\/li>\n<li>Tips on how to avoid performance issues if you&#8217;re launching a new site &#8211; if you&#8217;re starting from scratch, learn how to avoid all the previous bullets<\/li>\n<\/ul>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-1951\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tGet More Out of Gravity Forms\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-laura-hartwig\">Laura Hartwig<\/a> in Bronx.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/de6bc1f15db529611ade8e06d2692502c1694760db8f1374f02c587138cae05f?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<div class=\"\"><span class=\"\">I&#8217;ll start by showing you how to set up a contact form in under five minutes. In fact, you can time me! Then, I&#8217;ll show you all the options for making much more complicated, multiple-page forms. I&#8217;ll talk about using Gravity Forms as a simple shopping cart solution or a way to register users on your site. I&#8217;ll show just how flexible it can be by integrating it with Paypal, Stripe, Mailchimp, Zapier and many more services. Even if you&#8217;ve been using Gravity Forms for a long time, I&#8217;m betting that you will learn something new during<\/span><span class=\"\"> my presentation.<\/span><\/div>\n<div class=\"\"><\/div>\n<div class=\"\">Presentation:\u00a0<a href=\"http:\/\/www.slideshare.net\/LauraHartwig\/gravity-forms\" target=\"_blank\">http:\/\/www.slideshare.net\/LauraHartwig\/gravity-forms<\/a><\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-3057\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tGaining (and not betraying) User Trust in e-Commerce\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-andrew-wikel\">Andrew Wikel<\/a> in Brooklyn.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/a6cb76df98b95ecf4e8bc3012091baa239b5b4c774df1575a52a7a3d1d646790?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>In this session, we will be going over how to design and secure your site, so that your users trust your site (and you), and then teach you some basics on how to make sure that you aren\u2019t betraying that trust.<\/p>\n<p>We will cover some thoughts on why users trust what they do, and then some practical things that you (as the shop owner) can implement to keep your visitors\u2019 info safe and secure, as well as convey that to your customers.<\/p>\n<p><strong>Learning Outcomes:<br \/>\n<\/strong><br \/>\nThe user that attends this session should walk away with an understanding of the importance of gaining your user\u2019s trust in e-commerce, and then various ways to help grow that, as well as make sure that you don\u2019t betray their trust.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-2009\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tEscape from New York\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-tom-j-nowell\">Tom J Nowell<\/a> in Queens.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/2ada113f1a81801cf4421e0b5af53c08bab45292957545dc68753ac5147b7c6f?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Think your theme is secure? Your plugin API can be trusted? Think again. I\u2019m going to show you how to make your site iron-cast by escaping your way to security<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-1981\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tEmpowering Users: Modifying the Admin Experience\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-beth-soderberg\">Beth Soderberg<\/a> in Queens.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/19aaaab5b8bd4e69e658865958076e39950c4162f5f884ef9bcda3bed3f8e010?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>One of our goals as WordPress developers should be to build user friendly websites and\u00a0<span class=\"il\">admin<\/span>\u00a0interfaces. In many cases once we&#8217;ve added custom post types, taxonomies, plugins, and other features required by a site&#8217;s design and structure, the WordPress\u00a0<span class=\"il\">admin<\/span>\u00a0panel can become unwieldy and may be confusing to site managers. In this session we&#8217;ll explore a number of strategies and techniques that will help make site administration an\u00a0<span class=\"il\">empowering<\/span>\u00a0<span class=\"il\">experience<\/span>\u00a0for your clients. We&#8217;ll discuss modification of the\u00a0<span class=\"il\">admin<\/span>\u00a0panel, strategic use of custom fields, managing permissions, use of labels and help text, and more, all with the goal of making hand offs to non-technical website managers stress free.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-1955\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tDesigning Websites for Human Beings\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-morten-rand-hendriksen\">Morten Rand-Hendriksen<\/a> in Brooklyn.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/86ace63a3753539292af3a1f7a62f9e22ae2a24d13a6901bc4ad80657d282642?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Web design is about communicating with people through the web, but when we design and build websites, it&#8217;s easy to get caught up in the technical minutia: What hamburger icon should I use? Where does the sidebar go? How do I allow more space for ads? It is time we start thinking about the people who visit our sites. What devices are they using, and how are they using them? What is their purpose for visiting, and what situation are they in when they do?<\/p>\n<p>This talk brings the focus of web design back to its core subject: How to communicate with people. You\u2019ll learn about user research, empathy in the design process, communication patterns, real-world testing, and designing from the content out. Web design is about empathy for the user, and the users who visit your site are people. This talk will teach you how to prepare, design, and build websites with user experiences that communicate clearly and make the people who visit the site the top priority.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-1957\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tDesigning for WordPress in 2015 PANEL\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-michael-arestad\">Michael Arestad<\/a>, <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-sarah-whinnem\">Sarah Whinnem<\/a>, <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-mel-choyce\">Mel Choyce<\/a>, <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-mikel-king\">Mikel King<\/a> in Brooklyn.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/9548b9d111425d5ffc518f40c446753d69a6e2574daaed57b458fd8ce835dad5?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/c6b879cd1242447ad5e672f888159e2128c5c08ca16a61c1ec135d1fc1d87260?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/5437f5b6124c08e8d9ab5f8a4b6a97cf3f6966aee694ef98417db8bdcc13b937?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/806814895466fbffe3a788a45451b3afa695570f8c2a6f6913db6aa5e2cb3178?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">Join WordPress designers <a href=\"https:\/\/2015.nyc.wordcamp.org\/speaker\/sarah-whinnem\/\" target=\"_blank\">Sarah Whinnem<\/a>, <a href=\"https:\/\/2015.nyc.wordcamp.org\/speaker\/michael-arestad\/\" target=\"_blank\">Michael Arestad<\/a>, and <a href=\"https:\/\/2015.nyc.wordcamp.org\/speaker\/mel-choyce\/\" target=\"_blank\">Mel Choyce<\/a>, along with moderator\u00a0<a href=\"https:\/\/2015.nyc.wordcamp.org\/speaker\/mikel-king\/\" target=\"_blank\">Mikel\u00a0King<\/a>, as they chat about designing modern WordPress websites and applications. What tools do they use? What are their thoughts on design trends? What do their design processes look like? What are the best techniques for designing responsively?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">This panel will function as a Q&amp;A, so come prepared with your questions.<\/span><\/p>\n<p class=\"p1\">Transcript of Sessions:\u00a0<a href=\"https:\/\/2015.nyc.wordcamp.org\/files\/2015\/09\/PanelDesigningforWP2015.txt_.pdf\">PanelDesigningforWP2015.txt<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-2053\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tDeployments: from dreaded to delightful\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-ryan-king\">Ryan King<\/a> in Brooklyn.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/1147baba12cb4299bd884471687d91c0ca7c17eed8325ac69362d1de4f015641?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Slow FTP uploads&#8230; database merging nightmares&#8230; constant struggles keeping content in-line&#8230;<\/p>\n<p>I knew there had to be a better way. I went on a mission to find the ultimate development and deployment setup. Thankfully there are tons of options out there now (Vagrant, Docker, Capistrano, Ansible, etc) &#8212; but it&#8217;s still tricky getting them up and running smoothly. Save yourself hours of exploring tools and technologies by learning from my successes and failures. I will present a brief overview of the current state of deployment tools and then walk you through two of my favorites, followed by an open discussion for individuals to share what works well for them and ideas on best practices for the WP community.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-2055\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tCreating March Madness-style Brackets in WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-tom-harrigan\">Tom Harrigan<\/a> in Queens.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/330d6ede148f7d02c88792bb799bd89aae397a7933f4c4293fe9e580c392f245?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Awesome happens when we take great tools and services and bring them together in new creative ways. We&#8217;ll dive into a mash up of the Polldaddy API and Fieldmanager (custom fields) to create a tournament-style bracket system. We&#8217;ll look at creating an interactive experience that&#8217;ll keep users coming back for weeks through voting, round procession and dynamic match-ups. Under the hood we&#8217;ll get into custom fields, data storage, scalability and leveraging the power of existing services\/functionality to make our projects better.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-1959\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tCreating Custom RESTful APIs The WordPress Way\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-josh-pollock\">Josh Pollock<\/a> in Queens.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/ca938daf3f2a666cd32c7bdb6e30714da6fe0e6cd5012fe4864b18afae43fbcd?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<div class=\"\">The WordPress REST API is one of the most exciting new features of WordPress, but it is more than just the default routes and endpoints that it adds automatically to your site. It is also an awesome tool for creating your own RESTful API.<\/div>\n<div class=\"\"><\/div>\n<div class=\"\">In this talk we will look at how powerful this tool is, see some some practical examples of how to extend the REST API and learn how to create custom routes and endpoints. When you leave this talk, you&#8217;ll be prepared to create your own custom APIs, the WordPress way.<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-1973\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tContent Architecture in WordPress AKA &#8220;You Can DO That?!\u201d\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-jamie-schmid\">Jamie Schmid<\/a> in Bronx.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/40b762546141120d13a8d0d6109f783fd972942f696da3fc981d7c805ebff5b5?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>This session is an introduction to putting the practice of Content Architecture to work on your WordPress site to build the most flexible and manageable site possible. You have your content (MAYBE), your site graphics are designed, you know what functionality you need, and now all you have to do is&#8230; shove it all into WordPress? Somehow? This session will show you how to figure out what are your WordPress-specific content types, what they need to do, and how to build them. Understanding how to structure your content in WordPress is an invaluable skill to have no matter what level you are at. You will leave understanding your own content structuring needs, and how to translate those to WordPress content types. Be prepared to leave full of ideas for your next project!<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-2041\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tCommunity Spark: How to start a discussion on community engagement\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-winstina-s-hughes\">Winstina S. Hughes<\/a> in Manhattan.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/016313f3d934d905f09dd71c257bbcd3022537fdfa0920358d04add0dc8d5e55?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Council meetings sit empty until a road closes, a subway schedule changes, or property taxes increase. Suddenly, meetings are packed with concerned residents. It\u2019s often too late by that time. Use WordPress.com as an interactive digital communication tool to engage the public before meetings are crowded. Incorporate the public\u2019s voice in your local planning process with simple steps outlined in this session.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-2043\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tCommunity Creates Compelling Content\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-chrissie-pollock\">Chrissie Pollock<\/a> in Manhattan.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/94d19387e098e6e6030c65ea87a62bc556aaca791ac9373472128ae17434e7ba?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>What does it take to get a better-looking site, stronger writing skills and readers coming to your blog? Just a little bit of time and a whole lotta fun when you tap into the WordPress community. Whether you have a personal site or a business site, or whether you are a novice or professional, you can take steps to make your site stand out. Improve your writing skills, get feedback from other readers and experts, learn how to take stunning images (even using your cell phone). These (and other) tips, tricks and resources will make your blog\/website stronger and get your voice heard.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-2045\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tCombating &amp; Understanding Global Censorship with WordPress\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-john-p-gamboa\">John P Gamboa<\/a> in Bronx.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/768799d5bbe1af31c19c5a9e719f6346563aabc4b2742a997a32d185e366b641?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Recent growth in places like China, Vietnam, India and Russia brought astounding economic and technological successes that also yielded some of the largest networks of censorship in history. The Great Firewall of China, DPI and SORM in Russia, and SmartFilter in Iran and Saudi Arabia are just a few of the tools used to block the free expression of millions of people.<\/p>\n<p>For this talk, we will discuss how WordPress can empower users while still understanding the pitfalls and considerations required to reach those affected by censorship.<\/p>\n<p>Other topics will cover how WordPress sites and plugins get blocked, issues designing and maintaining sites, and how the OpenNet Initiative affects WordPress. John will also give insight into his own experiences working with censorship and the Web from his time working in China.<\/p>\n<p>With this knowledge in hand, you\u2019ll be able to leave the talk knowing what you can do to understand and combat censorship for your new or existing WordPress sites in a global web.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-1988\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tClear CTAs and the danger of giving users too many options\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-mendel-kurland\">Mendel Kurland<\/a> in Manhattan.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/9518c3e4b042cfbec97864730d46f5184ccbb7394487e36cdaaa80cf4e8e9eb4?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Guilty of giving users too many choices? Few things clobber user experience more officially than option overload. Even if your site harbors the cleanest code, the sharpest design, and the most legit SEO, when it comes to guiding a user down the path to conversion, you\u2019ve got to keep it simple.<\/p>\n<p>This session covers how to deliver a clear call to action (CTA)&#8211;whether that means nudging users toward a product\/service page or teaching them how to grow gladiola bulbs. Strategically scale down your users\u2019 choices, and you\u2019ll boost site usability and quite possibly your bottom line.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-2039\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tBuilding and Leveraging Your Reputation\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-aaron-d-campbell\">Aaron D. Campbell<\/a> in Manhattan.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/a0e9c19fce845a6640b870fafea6d51b84d015f872e4086afdef1f5d1968d23d?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Everyone\u2019s goals are different. Maybe you want bigger, better clients. Maybe we want a new job or a promotion. Maybe you want to work less and focus more on traveling, family, or your hobbies and interests. Aaron walks through his experience building and leveraging his reputation in the WordPress community to do all these things, and shows how you can, too.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-1993\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tBe a Customer Service Superstar by Customized WP-Admin\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-sarah-c-hines\">Sarah C. Hines<\/a> in Bronx.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/aefa3173fe3d64172a51e037f6f01c2bc6afc1473844928d987b2798ed289b9a?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>When you work in WP-Admin every day, it\u2019s wicked easy to navigate. But for users who are new to WordPress or only update their sites occasionally, the admin area can be full of WordPress-centric-lingo and not intuitive.\u00a0 If you\u2019ve created a customized front-end experience, why not take a few extra moments and tighten up the admin? It\u2019s not difficult to make users happier and reduce the number of questions you get! We\u2019ll cover customizing primarily via code, adding your own help documentation or metaboxes to the admin, and current best practices.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div id=\"wcorg-session-1965\" class=\"wcorg-session\" >\n\t\t\t\t<h2>\n\t\t\t\t\tArchitect that Data: Data planning and architecture for a better client relationship and smoother development\t\t\t\t<\/h2>\n\n\t\t\t\t<div class=\"wcorg-session-description\">\n\t\t\t\t\t\t\t\t\t\t<p class=\"wcpt-session-meta\">Presented by <a href=\"https:\/\/nyc.wordcamp.org\/2015\/speakers\/#wcorg-speaker-lindsay-branscombe\">Lindsay Branscombe<\/a> in Manhattan.<\/p>\t\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e0b5b0e4183a9f46e4c3abc87d9c3dd7e813077524be9f3db1d4af10a55c3d46?s=100&#038;d=mm&#038;r=g' class='avatar avatar-100 photo' height='100' width='100' \/>\t\t\t\t\t<p>Have you ever felt painted into a corner because the content needs to do one thing but WordPress is forcing you to do another? Have you ever developed elaborate workarounds only to find out that WordPress has a much more elegant solution built in?<\/p>\n<p>Data architecture. The key to a smoother development process and a happier relationship with your clients. In this talk I will define &#8220;data architecture&#8221;, talk about what you need to know about WordPress before entering it&#8217;s realm, questions you need the answers to before jumping in to it, and how to use this information to properly plan your data before programming.<\/p>\n<p>Presentation:\u00a0<a href=\"https:\/\/docs.google.com\/presentation\/d\/1zQMQuesFL6qPb9IJCo4j3r7b25jKj_dWbok7P9EQdro\/edit?usp=sharing\" target=\"_blank\">https:\/\/docs.google.com\/presentation\/d\/1zQMQuesFL6qPb9IJCo4j3r7b25jKj_dWbok7P9EQdro\/edit?usp=sharing<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div><!-- .wcorg-sessions -->\n\n\t\n","protected":false},"excerpt":{"rendered":"<p>Organizers note: You can enter content for this page in the Sessions menu item in the sidebar.<\/p>\n","protected":false},"author":2571841,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-7","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P5Q1GG-7","_links":{"self":[{"href":"https:\/\/nyc.wordcamp.org\/2015\/wp-json\/wp\/v2\/pages\/7","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nyc.wordcamp.org\/2015\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nyc.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nyc.wordcamp.org\/2015\/wp-json\/wp\/v2\/users\/2571841"}],"replies":[{"embeddable":true,"href":"https:\/\/nyc.wordcamp.org\/2015\/wp-json\/wp\/v2\/comments?post=7"}],"version-history":[{"count":2,"href":"https:\/\/nyc.wordcamp.org\/2015\/wp-json\/wp\/v2\/pages\/7\/revisions"}],"predecessor-version":[{"id":2104,"href":"https:\/\/nyc.wordcamp.org\/2015\/wp-json\/wp\/v2\/pages\/7\/revisions\/2104"}],"wp:attachment":[{"href":"https:\/\/nyc.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}