This session is an introduction to putting the practice of Content Architecture to work on your WordPress site to build the most flexible and manageable site possible. You have your content (MAYBE), your site graphics are designed, you know what functionality you need, and now all you have to do is… shove it all into WordPress? Somehow? This session will show you how to figure out what are your WordPress-specific content types, what they need to do, and how to build them. Understanding how to structure your content in WordPress is an invaluable skill to have no matter what level you are at. You will leave understanding your own content structuring needs, and how to translate those to WordPress content types. Be prepared to leave full of ideas for your next project!