{"id":1360,"date":"2012-05-07T22:01:41","date_gmt":"2012-05-08T02:01:41","guid":{"rendered":"https:\/\/2012.nyc.wordcamp.org\/?post_type=wcb_session&#038;p=1360"},"modified":"2012-11-21T05:27:03","modified_gmt":"2012-11-21T10:27:03","slug":"diy-seo-using-wordpress","status":"publish","type":"wcb_session","link":"https:\/\/nyc.wordcamp.org\/2012\/session\/diy-seo-using-wordpress\/","title":{"rendered":"DIY SEO (using WordPress)"},"content":{"rendered":"<p>SEO can be a big scary topic. You&#8217;ve heard or read a bit about it. Everyone tells you need it &#8212; you think you need it, too. But admit it: you have no idea what it really means.<\/p>\n<p>This presentation aims to help the small business owner, non-profit webmaster, or personal blogger understand some basic principles and best practices around SEO.<\/p>\n<p>DIY, or at least know the right questions to ask when someone comes selling you SEO services.<\/p>\n<p>What you&#8217;ll learn:<\/p>\n<ul>\n<li>Basic SEO concepts<\/li>\n<li>Keyword research and implementation<\/li>\n<li>Onsite SEO (using the Yoast plugin)<\/li>\n<li>Things to consider when hiring an SEO company<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>SEO can be a big scary topic. You&#8217;ve heard or read a bit about it. Everyone tells you need it &#8212; you think you need it, too. But admit it: you have no idea what it really means. This presentation &hellip; <a href=\"https:\/\/nyc.wordcamp.org\/2012\/session\/diy-seo-using-wordpress\/\">Continue reading <span class=\"screen-reader-text\">DIY SEO (using WordPress)<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7268290,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":0,"_wcpt_session_duration":3000,"_wcpt_session_type":"","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1621],"footnotes":""},"session_track":[87],"session_category":[],"class_list":["post-1360","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-social-media"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"","time":""},"session_speakers":[{"id":"1621","slug":"melissa-cahill","name":"Melissa Cahill","link":"https:\/\/nyc.wordcamp.org\/2012\/speaker\/melissa-cahill\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/nyc.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/1360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nyc.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/nyc.wordcamp.org\/2012\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/nyc.wordcamp.org\/2012\/wp-json\/wp\/v2\/users\/7268290"}],"version-history":[{"count":5,"href":"https:\/\/nyc.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/1360\/revisions"}],"predecessor-version":[{"id":3525,"href":"https:\/\/nyc.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/1360\/revisions\/3525"}],"speakers":[{"embeddable":true,"href":"https:\/\/nyc.wordcamp.org\/2012\/wp-json\/wp\/v2\/speakers\/1621"}],"wp:attachment":[{"href":"https:\/\/nyc.wordcamp.org\/2012\/wp-json\/wp\/v2\/media?parent=1360"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/nyc.wordcamp.org\/2012\/wp-json\/wp\/v2\/session_track?post=1360"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/nyc.wordcamp.org\/2012\/wp-json\/wp\/v2\/session_category?post=1360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}