{"id":1306,"date":"2012-05-06T17:10:03","date_gmt":"2012-05-06T21:10:03","guid":{"rendered":"https:\/\/2012.nyc.wordcamp.org\/?post_type=wcb_session&#038;p=1306"},"modified":"2012-11-21T05:27:07","modified_gmt":"2012-11-21T10:27:07","slug":"content-marketing-with-wordpress-how-to-improve-your-sites-pull","status":"publish","type":"wcb_session","link":"https:\/\/nyc.wordcamp.org\/2012\/session\/content-marketing-with-wordpress-how-to-improve-your-sites-pull\/","title":{"rendered":"Content Marketing with WordPress: How To Improve Your Site&#8217;s Pull"},"content":{"rendered":"<p>An overview of content marketing and how to use WordPress&#8217; features to promote your firm and your products or services online and beyond.<\/p>\n<p>The presentation will include<\/p>\n<ul>\n<li>Content marketing basics<\/li>\n<li>The importance of knowing your audience<\/li>\n<li>Tailoring your site to your audience<\/li>\n<li>Social Media<\/li>\n<li>SEO \/ SEM<\/li>\n<li>Email Marketing<\/li>\n<li>Establishing Goals and Measuring Progress<\/li>\n<\/ul>\n<p>Each area will be covered in overview fashion and will include a discussion of appropriate WordPress plugins and widgets and examples of how you might use them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An overview of content marketing and how to use WordPress&#8217; features to promote your firm and your products or services online and beyond. The presentation will include Content marketing basics The importance of knowing your audience Tailoring your site to &hellip; <a href=\"https:\/\/nyc.wordcamp.org\/2012\/session\/content-marketing-with-wordpress-how-to-improve-your-sites-pull\/\">Continue reading <span class=\"screen-reader-text\">Content Marketing with WordPress: How To Improve Your Site&#8217;s Pull<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7268290,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":0,"_wcpt_session_duration":3000,"_wcpt_session_type":"","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1897],"footnotes":""},"session_track":[5771],"session_category":[],"class_list":["post-1306","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-blogger"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"","time":""},"session_speakers":[{"id":"1897","slug":"andrew-schulkind","name":"Andrew Schulkind","link":"https:\/\/nyc.wordcamp.org\/2012\/speaker\/andrew-schulkind\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/nyc.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/1306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nyc.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/nyc.wordcamp.org\/2012\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/nyc.wordcamp.org\/2012\/wp-json\/wp\/v2\/users\/7268290"}],"version-history":[{"count":6,"href":"https:\/\/nyc.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/1306\/revisions"}],"predecessor-version":[{"id":3546,"href":"https:\/\/nyc.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/1306\/revisions\/3546"}],"speakers":[{"embeddable":true,"href":"https:\/\/nyc.wordcamp.org\/2012\/wp-json\/wp\/v2\/speakers\/1897"}],"wp:attachment":[{"href":"https:\/\/nyc.wordcamp.org\/2012\/wp-json\/wp\/v2\/media?parent=1306"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/nyc.wordcamp.org\/2012\/wp-json\/wp\/v2\/session_track?post=1306"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/nyc.wordcamp.org\/2012\/wp-json\/wp\/v2\/session_category?post=1306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}