Three years ago I felt like an aged-out business consultant. My clients in the cable TV industry were retiring or getting laid off. The quality work was evaporating. In response, I launched a weekly WordPress newsletter ‘DocumentaryTelevision.com’ that focuses on the business of the factual television business. I now enjoy a revived consulting business, speaking engagements all over the world and sales of e-publications. Above all, I value a really interesting work life that’s personally connected to my colleagues through my professional blog. In this Case Study \/ Workshop, I present: the ‘Hail Mary’ plan, design concepts, the strategies that worked, the missteps, the roads not taken, the technical and other support, Next Steps? And much more.<\/p>\n","protected":false},"excerpt":{"rendered":"
Three years ago I felt like an aged-out business consultant. My clients in the cable TV industry were retiring or getting laid off. The quality work was evaporating. In response, I launched a weekly WordPress newsletter ‘DocumentaryTelevision.com’ that focuses on … Continue reading Case Study: DocumentaryTelevision.com and How to Create and Build a Successful Business E-Newsletter<\/span>