There are tons of ways to integrate social media and digital marketing into WordPress. Knowing how to add Facebook into your site, how to use a twitter conversation in a blog post, and why Pinterest matters is important for your clients and for your blog as well. But before adding APIs and plugins it’s important to know what the site needs to accomplish and who the audience is. This talk will address adding the right digital strategy for your site and then cover the tried and tested ways to add digital marketing to WordPress in order to boost SEO, social engagement, and to add another set of tools to your arsenal.
